It connects to where your customers already are
WhatsApp, Instagram DMs, email, your CRM. Sift sits across all of it, quietly.
For founders who don't have time to open five apps
You run the business.
Sift runs the floor.
Your leads get answered on WhatsApp, Instagram, and email, 24 hours a day, by AI that never sleeps. You don't manage it. You just ask it how things are going.
It was watching everything while you weren't.
Why most businesses leak customers
Your customers don't wait. You can't always answer.
A lead messages you on Instagram at 11pm. A WhatsApp follow-up gets missed because you were in a meeting. An email sits unread for two days. None of these feel like a big deal until you add them up over a month.
Most automation tools promise to fix this by doing more: more dashboards, more notifications, more tabs to check. That's not less work. That's just work wearing a disguise.
Sift does the opposite: it does the work, and tells you only what matters.
Think of it like this
Imagine a 10-person sales team. Now imagine you never had to manage one of them.
Every lead gets messaged back instantly on WhatsApp, Instagram, or email. Every follow-up happens on time. Every call gets made, even the ones you'd have forgotten about. None of it touches a human. None of it touches you, either, until you want to know what's happening.
Then you just ask.
That's the entire interface. Not a dashboard. Not a CRM you have to learn. A conversation with the one system that's already watching everything.
The system map
Everything your lead touches, pulled into one operating layer.
Sift
Ask one system
Lead capture
Instagram DMs
WhatsApp
Email
Actions
Reply instantly
Follow up
Send confirmations
Context
CRM notes
Inbox history
Customer status
Answers
Today's leads
Open tasks
Closed deals
What's actually running underneath
Quiet systems doing the work you do not have time to do.
It responds, follows up, and qualifies instantly
No lead waits. No follow-up gets forgotten. AI calling handles the conversations a human would've gotten to eventually, except it happens now.
You ask, it answers
Skip the dashboard. Just ask Sift what happened today, this week, or with a specific customer, in plain language.
Built for one kind of person
This isn't built for large teams with an ops department. It's built for the founder who's doing six jobs at once and doesn't have time to check Instagram, reply on WhatsApp, and run the business.
If you're losing customers not because your product is wrong, but because you simply didn't have the hours in the day, this is for you.
What you can automate
Pick your chaos. Sift handles it.
No lead goes cold. Ever.
A new lead hits your Instagram DM at midnight. Sift replies instantly, qualifies them with a few questions, and adds them to your pipeline. By morning you already know who's worth your time.
- Instant reply on WhatsApp, Instagram, and email
- Qualification questions sent automatically
- Hot leads flagged for your attention, cold ones nurtured on a schedule
Your customers get answered. You get your time back.
Repeat questions about pricing, delivery, refunds, and status get handled by AI trained on your own business. Complex ones get escalated to you with full context, so you never start a conversation from zero.
- Answers FAQs across WhatsApp and email 24/7
- Escalates to you only when it genuinely needs a human
- Every escalation includes full conversation history and a suggested reply
Your pipeline moves. Without you pushing it.
Every deal has a next step. Sift tracks where each lead is, sends follow-ups at the right time, books calls automatically, and flags deals that have gone quiet before they fall through.
- Automated follow-up sequences per pipeline stage
- Call booking via WhatsApp without back-and-forth
- Silence alerts: notified when a warm deal stops responding
Ask. Get the answer. Move on.
Instead of opening five dashboards every morning, you ask Sift one question. It pulls from your Gmail, WhatsApp, Instagram, and CRM and gives you a plain-language summary of what actually happened.
- Morning briefing delivered automatically every day
- Ask anything: deals, leads, replies, pending follow-ups
- Cross-channel view in one answer, not five tabs
New DM received
Sift reads context
AI agent decides next action
Sends reply
Logs to CRM
You just get the summary
Infrastructure
Built on the same backbone as teams 10x your size.
Sift runs on Make.com and n8n, the same automation infrastructure used by over 500,000 businesses worldwide. Your data flows through pipelines that are battle-tested, not experiments.
Businesses on Make.com
The automation layer powering Sift's workflows
Uptime SLA
Make.com's infrastructure guarantee, inherited by every Sift automation
Self-hostable core
Critical workflows run on n8n, giving you data control options no SaaS dashboard offers
Data stored by Sift
Sift orchestrates your tools. Your data stays in your own Gmail, WhatsApp, and CRM. We never store it.
Connects to what you already use
No new tools to learn. Sift sits on top of everything.
WhatsAppInstagramGmailGoogle CalendarNotionAirtableTypeformCalendlyShopifyWooCommerce
Make.comn8nSlackTelegramHubSpotZoho CRMTwilioOpenAIElevenLabsGoogle Sheets
Don't see yours? If it has an API, Sift can connect to it.
What early founders are saying
Less chasing. More conversations handled.
"Sift feels like having someone calm and sharp watching every lead while I focus on product drops."
Aarav Mehta
D2C Brand Founder
"I stopped losing warm Instagram DMs just because I was on calls all day. That alone is worth it."
Nisha Kapoor
Online Coach
"My agency leads used to sit across email, WhatsApp, and forms. Now I can ask what moved today."
Rohan Iyer
Marketing Agency Owner
"The best part is that it does not feel like another dashboard. It feels like a daily operator."
Kabir Bansal
SaaS Company Founder
"For our D2C store, follow-ups are where money leaks. Sift caught the boring work we kept missing."
Priya Nair
D2C Brand Founder
Simple, for now
Early access. Built with the first founders who join.
Request early accessNo credit card. No commitment. Just a conversation about your business.
Who's building this
I'm Rohit. I build the systems I wish existed.
I didn't start as a developer. I started by automating my own business problems, connecting WhatsApp, Instagram, Gmail, and AI agents together with tools like Make.com and n8n, because I was tired of doing the same follow-ups by hand. Then small business owners started asking me to build the same thing for them.
Sift is that system, built for anyone running a business with more to do than hours to do it in. I build all of this in public: the wins, the broken automations, the 2am debugging, over on Instagram and YouTube.